My Bag

Community Marketing Manager
Based in Los Angeles


The Community Marketing Manager is a relationship and experiential expert who naturally connects with people in a relatable way. The role’s objective is to build brand awareness and engagement offline through ambassador relationships, partnerships and events. The role requires an integrated mindset, strength in operations and strategy, a high standard of execution and relationship management. This role supports the growth and evolution of the brand. You will get to work with a small, brilliant team on one of the most desirable, fast growing DTC brands out there today!

Core Responsibilities: 

  • Work cross functionally to connect online and offline to elevate our brand equity.
  • Responsible for sharing key brand moments through offline channels.
  • Build and nurture community relationships of ambassadors, athletes, partners and customers.
  • Identify opportunities for community growth to inform strategy planning.
  • Expand and evolve our ambassador program and partnerships.
  • Produce events from ideation through planning and execution to drive brand awareness and guest engagement.
  • Work cross-functionally with the PR and Social teams to ensure our network of relationships is reflected at events and on our social channels for key moments.
  • Track and measure impact of events and partnerships to report results of key metrics.
  • Partner with in-market community connectors to host LOF events and pop-ups.
  • Responsible for writing quarterly recaps and reporting to the team.
  • Track and manage budget.
  • Travel based on business needs; especially during high season from April - August
  • The Community Marketing Manager reports to our Director of Retail, Community & Culture.

Key traits/experience we’re looking for: 

  • 5-7 years of experience in community marketing with a strong background in event planning and relationship management.
  • Experience in athlete and influencer marketing.
  • Proven ability to form strategic partnerships and produce events.
  • Ability to prioritize work and perform multiple tasks simultaneously.
  • Strong team collaboration; working closely with brand & digital marketing teams.
  • Highly agile and works well with ambiguity in a fast paced environment.
  • Ability to deliver on KPI’s and long-term goals.
  • Established network in the sports, fitness, fashion and travel industries.
  • Skills in negotiation a plus.
  • Experience in expanding a D2C brand from online to offline is a plus.

Work Location

  • Hybrid - work from home and in person. 
  • Must be willing to travel.


Bathing suit discounts.


Application process closes on Feb 6, 2023.