We’re Left On Friday.
We believe in a life where nothing holds you back, especially your swimsuit. So we designed a swim (surf, fun) suit that can keep up with you, is easy to care for, and feels amazing on. It’s about time. We think you deserve it.
THE BEST FRIEND OF SWIMSUITS.
We have high standards for our material and trims around here. In order to design a suit that is your ultimate go-to, it had to be of premium quality and to live up to all of our needs/wants/demands and dreams.
Our Smoothing Dream Fabric™ is from Italy. We are using it for a few very specific and awesome reasons. You can count on this fabric to be compressive (when wet & dry) and for smoothing coverage... read: it will hide any cellulite and feels like b-u-t-t-e-r on the body. It will hold up to sunny conditions without fading and handle that chlorine to salt water and even hot tub life. And it’s snag resistant too, because sometimes a girl has to sit on the pool deck - right?
We’re all about Insanely Comfortable Fit™. At LOF we're leveraging our years of design expertise to ensure our straps stay put, our seams don’t rub, our suits don’t dig, and our fit makes you feel like a superhero. We paired our fabric with super soft threads and long-lasting elastics, and reinforced all the stress points. These are quite possibly the most comfortable suits on the planet.
Built for Epic Good Times.
Whatever that may be for you. You can do it all in one suit.
Surf, swim, drink margaritas, waterski, build sand castles, chase your kids, play bocce ball, bbq...
Designed in Vancouver, Canada. Made in California + Taiwan. From Italian fabrics.
Meet Shannon and Laura.
Women, athletes, enthusiasts of life, lovers of adventure (and margaritas). Shannon & Laura met at lululemon where they both worked for 11+ years on the product team. Shannon, the former VP of Women’s Design, created the women’s run line, which includes the famous Speed Short and Swiftly Tech. Laura led the Speed to Market team, where she created the Free to Be Bra *Wild, Jet Crop and Love Tee….#NBD
Those were good times…
On a cool evening while hot tubbing in Vancouver, BC and catching up about their most recent surf and kiteboarding trips (probably drinking margaritas), the two product-loving athletes (naturally) got to talking about their frustrations with their swimsuits. They were tired of their swim gear letting them down in every way. They had the surf suit, the lap suit, the hot tub suit, but not one suit that they loved, looked good in, and that could stand up to all their adventures.
They couldn’t find it, so they built it. One suit they could depend on (and love) from pool to play, and to feel powerful in.
Excited to have you along for the ride!