Co-founders, Cristina Palomo Nelson and Megan Papay dreamt up FRĒDA over many bottles of wine and the founding idea of combining Megan’s background in styling and Cristina’s shoemaking lineage to create a brand that struck the perfect balance between design and function. FRĒDA reimagines classics for the non-stop woman. Their unique approach to design is what makes them stand out while the quality and function of their handmade shoes and accessories are what has formed their community of badass women.