Left On Friday

 

CRM Manager

Reporting to our VP Digital, We are seeking a dynamic and results-driven CRM Manager to join our team in Los Angeles. You will be responsible for developing and executing customer retention and loyalty strategies through data-driven insights and effective CRM campaigns. As a key player in our marketing team, you will collaborate closely with our CX and retail teams to activate omni channel initiatives, focusing on driving customer lifetime value (CLV), reducing churn, and enhancing our VIP and retention programs.

Key Responsibilities: 

Customer Segmentation & Targeting: 

• Develop and optimize segmentation strategies to identify key customer groups, maximizing engagement and personalization efforts.

CRM Strategy & Campaign Management: 

• Lead CRM planning and execution, overseeing multi-channel campaigns across email, SMS, and other platforms to ensure alignment with overall marketing and retention strategies.

Data Analysis & Reporting: 

• Analyze customer data, including CLV and churn metrics, to deliver actionable insights and optimize campaign performance. Generate regular reports and recommendations for continuous improvement.

Customer Journey Mapping: 

• Create and refine customer journey maps, identifying critical touchpoints to drive engagement and improve the overall customer experience.

Cross-Department Collaboration: 

• Act as a bridge between the Customer Experience (CX) and Retail teams, ensuring cohesive and aligned omnichannel activations to deliver a seamless customer experience across all channels.

VIP Program & Retention Strategy: 

• Design, implement, and manage VIP programs and retention strategies to nurture customer loyalty, reduce churn, and increase CLV.

CRM Tool Ownership: 

• Manage and optimize the use of CRM tools, primarily Klaviyo and Attentive, to execute campaigns, analyze performance, and drive overall CRM strategy.

 

Qualifications: 

• Proven experience in CRM management, with a focus on segmentation, retention, and lifecycle marketing.
• Strong analytical skills with experience in data reporting, customer metrics (CLV, churn), and actionable insights.
• Proficiency with CRM tools, particularly Klaviyo and Attentive.
• Experience in journey mapping and developing omnichannel strategies.
• Excellent communication and collaboration skills to work cross-functionally with CX and retail teams.
• Strategic thinker with a hands-on approach to campaign execution and management.

 

Location: Los Angeles, CA

Hybrid: 3 days in office, 2 days remote
Salary Range: $85,000-90,000 USD

 

Interested?

Send your application here. Application process closes on November 30, 2024.